Tv on tv.apple.com is Apple’s streaming service for watching video content online. It focuses on Apple TV+ originals such as drama series, comedies, documentaries and films, and it can also include live sports where available.

Deals tend to centre on subscription offers, such as free trials for new subscribers and limited-time promotions that bundle Apple TV+ with Apple hardware purchases or other Apple services. Prices can also vary by plan type and region, so it is worth checking the current UK subscription terms.

It is a digital service rather than a physical retailer, with streaming available through the Apple TV app on Apple devices, smart TVs and some streaming sticks. Access is tied to an Apple ID, and viewing needs a compatible device and internet connection.