Shift is an online account and rewards hub linked to Gearbox Software games, accessed via shift.gearboxsoftware.com. It relates to video games and in-game content, with a focus on redeemable codes and account-linked rewards for supported titles.

Shoppers typically find deals in the form of SHiFT codes that can be redeemed for in-game items or bonuses, which are often time-limited and shared around events or promotions. Savings here are about getting extra digital content without paying, rather than price reductions on physical goods.

It is not a traditional UK retailer with a catalogue of products to buy; it is a publisher-run platform for managing rewards and redemptions tied to a player account.