Myprotein is an online sports nutrition retailer selling protein powders, meal replacement shakes, pre-workout and creatine supplements, vitamins and minerals, and snack foods such as protein bars. It also sells gym clothing and accessories like shakers and bottles.

Shoppers often find money off through sitewide promotions, limited-time discount codes, and bundle deals on popular supplement ranges. There are also seasonal sales and clearance reductions on selected lines.

It trades mainly online through myprotein.com, with home delivery across the UK and product ranges that change frequently as new flavours and formats are released.