ASOS is a UK-based online fashion retailer selling women’s and men’s clothing, shoes, accessories and jewellery, alongside beauty products and a range of own-brand and third-party labels.

Shoppers typically find savings through seasonal promotions and discount codes, plus reduced items in the ASOS Outlet and sale sections where end-of-line and marked-down styles are listed.

It operates primarily as an online store rather than a chain of physical shops, with delivery and returns handled through its website and app.