Samsung’s QE65S90F sits in the brand’s QD-OLED line-up, positioned above its mainstream LED models and aimed at people weighing up premium OLED sets from LG and Sony. QD-OLED is about combining OLED’s pixel-level contrast with punchier colour volume, so you get inky blacks without the slightly muted highlights some older OLEDs can show. At 65 inches it’s a proper living-room centrepiece, with Samsung’s smart platform and AI processing doing the heavy lifting on everyday TV, sport and streaming.

Is QD-OLED worth it over a standard LED 4K TV?

If you watch a lot in the evening, QD-OLED’s near-infinite contrast makes films and boxsets look more cinematic, with less haloing around bright objects than typical LED backlights. It also tends to hold colour better at higher brightness, which helps HDR content look richer rather than just brighter. For daytime viewing in a very bright room, a good mini-LED can still compete, but QD-OLED usually wins on uniformity and black levels.

• 65-inch 4K panel suits larger rooms and gives streaming and next-gen consoles room to breathe.
• Smart TV features cover the major apps and keep everything in one place without a separate streamer.