Sitting in O2’s SIM-only range, this plan goes up against similar mid-to-high data bundles from EE, Vodafone and Three. It’s aimed at people who want a generous allowance without stepping into unlimited-data pricing, while still getting the extras O2 tends to bundle in, such as Priority.

Who does 50GB (or 100GB for Virgin Media customers) actually suit?

50GB is typically enough for commuting streaming, social, maps and hotspot use in moderation, but it’s not “forget about Wi‑Fi” territory if you’re regularly watching HD video. If you’re a Virgin Media customer, the data doubling to 100GB makes it far more comfortable for heavy streaming and tethering, and the broadband speed bump is a nice side benefit if you’re already on their home service.

  • Unlimited minutes & texts — removes the need to worry about call time if you still use the phone network a lot.
  • EU roaming included — useful for short trips where you’d rather not juggle travel eSIMs.
  • O2 Priority — occasional perks like early ticket access and member offers, if you’ll remember to use them.