BrandAlley is an online retailer in the UK that sells discounted fashion and lifestyle products. It focuses on clothing, shoes and accessories for women, men and children, and also stocks beauty items and homeware such as bedding and soft furnishings.

Shoppers usually find limited-time promotions and brand-led discounts, with prices reduced for a set period. There are often clearance-style reductions on end-of-line sizes and seasonal ranges, so the best value can be on older collections.

It mainly operates online rather than through a large chain of high street shops, and stock can change quickly as offers rotate. Delivery is available across the UK, with costs and times varying by order and promotion.