Gruum is a UK online retailer that sells personal care and grooming products. Its range centres on skincare and haircare, with items such as cleansers, moisturisers, shampoos and conditioners, plus shaving and body care essentials.

Shoppers often find savings through site-wide promotions, limited-time offers and bundle deals on sets. There are also discounts on selected lines during seasonal events and when new products launch.

Gruum mainly trades through its website, with delivery to UK addresses. It focuses on everyday basics that are easy to reorder, which can make multi-item deals and sets good value.