Cushelle Simply Soft sits in the brand’s everyday range, aimed at people who want a softer feel than basic budget rolls without moving up to the thicker, more expensive “luxury” lines. It’s the sort of multipack that competes with supermarket own-brand “soft” options and mid-tier branded rolls, with the main draw being consistency and a big stash for the cupboard.

Who is this bulk pack best for?

If you get through loo roll quickly, buying in volume means fewer top-up shops and less chance of running out at the wrong time. “Standard rolls” are also a safer bet for most holders and storage, since you are not dealing with oversized mega rolls that can be awkward in smaller bathrooms.

  • 24 standard rolls per pack, supplied as a 4 pack bundle (96 rolls total), useful for families or shared houses
  • Soft-focused paper, aimed at comfort rather than the thinnest, cheapest sheets