Knoops’ small hot chocolate sits in the brand’s percentage based range, where you pick the cocoa strength rather than a generic “milk” or “dark”. It’s aimed at the same crowd that might usually go for a rich café hot chocolate from the likes of Hotel Chocolat or an independent chocolatier, with a more tailored flavour profile. This offer is for a small cup in either 34% milk or 54% dark, redeemed via the app, so it’s best seen as a quick try before committing to a stronger percentage.

Which percentage should you choose?

Go 34% milk if you want something smoother and sweeter, closer to classic hot chocolate. Pick 54% dark for a deeper cocoa hit with less sweetness, closer to a grown up chocolate drink that still stays approachable in a small size.

  • 34% milk: softer cocoa, creamier taste
  • 54% dark: more intense chocolate flavour, less sweet