Amazon’s all new Alexa tablet range sits in the Fire tablet family, competing with entry level Android tablets from Samsung and Lenovo for basic streaming, browsing and smart home control. The big change here is access to Google Play Store apps, which removes one of the main limitations of older Fire tablets that relied on Amazon’s own Appstore.

Who is this for?

If you want a low fuss tablet for Prime Video, YouTube, reading and video calls, a Fire tablet with Alexa makes sense, especially if you already use Amazon services. Play Store support also means you can install the apps you actually use, rather than hunting for alternatives. It is still a budget focused experience, so expect simpler screens and performance than an iPad or a mid range Android slate.

  • Alexa built in, useful for voice control, timers and smart home routines
  • Google Play access, broader app choice than previous Fire generations
  • Amazon ecosystem focus, best fit if you use Prime, Kindle and Audible