Birthday freebies are the UK’s low effort way to get a little something back from the brands you already use, and this round-up sits in the same space as the usual loyalty app perks from the likes of Starbucks Rewards and McDonald’s. Expect small treats rather than big discounts, with Greggs often front and centre thanks to its app-based rewards and frequent member-only offers.
How do you actually claim these birthday freebies?
In most cases you will need the brand’s app or loyalty account set up before your birthday, with your date of birth added and marketing permissions sometimes switched on. The freebie usually lands as a voucher in-app or by email, and it can come with a short redemption window, so it’s worth checking a few days either side of your birthday.
- Greggs: typically claimed through the Greggs app, redeemed in-store.
- Burger King, M&S, Krispy Kreme, Costa: usually tied to each brand’s rewards scheme and voucher terms.