Everyday loo roll from Amazon’s own-label range, this 4-ply “Ultra Soft” tissue sits alongside supermarket premium lines and competes with the softer-end options from brands like Andrex and Cushelle. It used to be sold under the Presto! name, and has since been rebranded as by Amazon, with the same formula. Packaging can vary from the pictures, so don’t be surprised if the wrapper looks different when it arrives.

Who is this for?

If you prefer a softer feel and a thicker sheet, 4-ply tends to feel plusher than standard 2-ply, which can mean using fewer sheets per visit. It’s also a sensible choice for guest bathrooms where you want something that feels a bit more premium without paying branded prices.

  • Pack size: 12 rolls, useful for topping up the cupboard without buying a bulky mega pack.
  • 4-ply: thicker layers for a softer feel and more cushioning in use.