Fire TV Stick is Amazon’s plug in streamer for upgrading an older telly, or adding a second screen, without buying a new smart TV. It sits in the same space as Roku Streaming Stick and Google Chromecast, with a focus on Alexa voice control and Amazon’s app ecosystem. This listing mentions both the Fire TV Stick HD (2026) with Alexa Plus and the Fire TV Stick 4K Select, so it’s worth checking you’re choosing the right model before checkout.

Which version should you pick, HD or 4K?

Go HD if your TV is 1080p and you mainly want catch up apps, Netflix, Prime Video and live TV apps in a simple interface. The 4K Select makes more sense for a 4K set, where Ultra HD streams look sharper and you are more likely to benefit from higher quality formats. Alexa voice search can speed up finding shows, and it can also control compatible smart home kit.

  • HD (2026): best match for Full HD TVs and smaller screens.
  • 4K Select: for 4K TVs, Ultra HD streaming and a bit more headroom.