Bubble bath for children’s bath time from Matey’s Max range, pitched against other family favourites like Radox Kids and Original Source’s gentler lines. The focus here is on creating long lasting, foamy bubbles while still working as a mild wash, so it suits households that want a fun bath without moving to fragranced adult formulas.

Who is this for?

Best suited to parents who want reliable bubbles that do not disappear after a minute of splashing. A “gentle bath wash” claim usually points to a formula intended for children’s skin, though it is still a fragranced wash, so it is worth patch testing if your child is sensitive. It also works well for shared family bathrooms because it is simple to pour under running water and rinse away cleanly.

• Long lasting foam: better for longer baths and play, rather than quick soak and out.
• Kids focused wash: aimed at regular use without feeling harsh.