Lattafa’s Asad Elixir sits in the brand’s bolder, more intense “Elixir” style releases, taking the original Asad and pushing it into richer, darker territory. In the wider market it plays in the same space as other modern oriental/amber-woody men’s scents that lean spicy up top, sweet-smoky in the middle, then warm and resinous on the dry-down.

Who will enjoy Asad Elixir — and who should skip it?

If you like fragrances that announce themselves early, the opening mix of pink pepper, saffron and grapefruit brings a sharp, spicy lift with a bright edge. The heart turns smoother and more grown-up: tobacco and cedar add a smoky, woody backbone, while vanilla rounds it out with a soft sweetness rather than a sugary hit. Give it time and the base is where it settles into its “evening” mood — frankincense and light amber add resinous warmth, with patchouli and cashmeran keeping it earthy and plush.

• Style: Oriental / amber-woody with spice and tobacco warmth
• Size: 100ml Eau de Parfum for longer-lasting wear than an EDT